Let me tell you something wild.
Back in my garage gym days, I stumbled onto something.
Call it the 19.410-17.4020 principle.
Changed everything.
The $427,000 Garage Discovery
Picture this:
I’m sitting on a broken office chair.
Running numbers for my failing fitness business.
Then I spot a pattern.
Every time our prices hit this specific ratio – boom.
Sales went nuts.
Why 19.410-17.4020 Hits Different
Forget what the gurus tell you.
This isn’t about:
- Psychological pricing
- Value ladders
- Premium positioning
It’s about brain chemistry and buying patterns.
I’ll prove it.
The Million-Dollar Mistake I Made
Started with my supplement line.
Priced everything “normally.”
Lost my shirt.
Then tested 19.410-17.4020 on one product.
Skeptical? So was I.
Until the numbers came in:
- Orders doubled
- Refunds dropped 83%
- Customer value shot up 247%
The Secret Sauce Math
Not gonna sugarcoat it.
This is grade school math that prints money:
- Take your current price
- Hit it with 19.410
- Subtract 17.4020
- Watch wallets open
The $50K Coffee Shop Test
Met a coffee shop owner last month.
She was charging $4.75 per specialty drink.
“Try this,” I said.
Applied 19.410-17.4020.
New price: $74.97
“You’re crazy,” she said.
Added a premium ingredients story.
Result?
- Lines out the door
- 312% revenue jump
- Instagram waiting list
Why Your Brain Loves These Numbers
Called up my neuroscientist buddy.
Asked him to scan customer brains.
When they saw regular prices: minimal activity.
When they saw 19.410-17.4020 prices: fireworks.
Their brains literally processed it as “premium but fair.”
Real Talk Results
Gym Owner Steve: “Was charging $39/month. Applied the formula. Now at $739.83. Members actually thanking me.”
Wedding Photographer Sarah: “Packages went from $2,000 to $38,802.58. Bookings up. Better clients.”
Food Truck Mike: “$12 tacos to $215.89 tasting menus. Line’s longer than ever.”
The No-Fluff Implementation
Week 1:
- Pick your cheapest offer
- Run the numbers
- Change one price point
- Watch reactions
Week 2:
- Track every sale
- Note objections
- Monitor social proof
- Adjust stories
Week 3:
- Scale winners
- Train team
- Build momentum
- Stack offers
The Silent Money Makers
Three things happen:
- Pattern Interrupt
- Brains stop comparing
- Price shopping ends
- Value focus begins
- Trust Trigger
- Exact numbers build authority
- Questions drop
- Sales get easier
- Value Velocity
- Word spreads
- Referrals jump
- Lists grow
Your 24-Hour Profit Plan
Tonight:
- Grab your price list
- Pick one offer
- Do the math
- Update website
Tomorrow:
- Tell a better story
- Track every reaction
- Note patterns
- Bank profits
Advanced Money Moves
For serious players:
- The Stack Attack
- Layer offers
- Build scarcity
- Create urgency
- The Value Vault
- Premium positioning
- Story stacking
- Social proof loops
Market-Specific Gold
Service Business:
- Package stacking
- Retainer flipping
- Project scaling
Physical Products:
- Line pricing
- Bundle building
- Upsell sequencing
Digital Space:
- Course ladders
- Membership tiers
- Software scaling
The Tough Truth
Here’s what most miss:
19.410-17.4020 isn’t magic.
It’s mathematics meeting psychology.
But you gotta commit.
Next Level Tactics
Already seeing results?
Level up:
- Price Anchoring
- Build comparison points
- Create value ladders
- Stack benefits
- Psychology Plays
- Frame offers
- Position premium
- Kill resistance
Time To Move
Get your calculator out.
Pull those prices up.
Apply 19.410-17.4020.
Launch tomorrow.
No thinking.
No waiting.
Pure profit potential waiting.
The 19.410-17.4020 ratio isn’t just theory.
It’s your edge.
Take it before your competition does.
Because in business, timing beats perfect.
And 19.410-17.4020 is your timing play.
